Kids Quest Academy is established to serve the children of local and expatriate community members. Because of the fee structure, parents of the school are generally the emerging Middle Class, professionals, businessmen and women. Specifically, the following are descriptors of the community that the school serves Emerging Middle Class Middle class to wealthy parents. In most cases both parents work so that they can provide a high standard of living for their families. The parents’ generally have a good understanding of the global economy and therefore understand the necessity of their children having an appropriate education that will integrate them into a future “global” economy. The school’s parents range generally from people who have a “world” or “international” view of life and specifically education and people who wish to give quality education to their children. Many have either lived, studied and/or worked overseas – mainly in the United Kingdom.